Kasvi Beauty is a founder-formulated botanical skincare brand, made in small batches in Queens, New York, and rooted in Finnish botanical tradition. Every formula is built on a birch sap base with Nordic botanicals — birch, yarrow, nettle, plantain — wild berry seed oils, and mushroom actives, paired with modern cosmetic science. The line is designed for skin changing through perimenopause and menopause. This is the story of how it began.
We didn't start in a lab. We started in the forest.
I grew up in Finland, where nature was never separate from daily life. The forest was not something you visited. It was where you walked, picked berries, gathered plants, cleared your head, and understood the season before anyone had to explain it. Birch, moss, lake water, sauna, long summer light, winter stillness. These were not trends. They were the rhythm of life.
Years later, in New York, I found myself returning to that rhythm in a different way.
I studied cosmetic formulation and began looking closely at skincare — not as a product category, but as a daily ritual. I built it alongside my work, one formula at a time. What interested me was what happens when traditional plant knowledge is treated with respect and paired with modern cosmetic science. Not folklore alone. Not lab language alone. Both, in the same formula.
Kasvi Beauty began there.
Kasvi means "plant" in Finnish, and that is the heart of the brand: Nordic botanicals, Finnish forest ingredients, wild berry seed oils, birch sap, mushroom actives, formulas made with intention. Ingredients chosen not because they sound beautiful on a label, but because they have a purpose in the skin.
Our first focus is skin that has changed. Skin that feels drier than it used to. Skin that wants comfort, radiance, barrier support, and long-term care. Skin that has arrived somewhere extraordinary and deserves care that understands it.
I believe skincare can be intelligent, sensory, grounded, and generous. It can support hydration, resilience, softness, and radiance. It can meet you exactly where you are.
Kasvi Beauty is made in Queens, New York, but its roots are Finnish. It carries the quiet intelligence of the Nordic forest and the discipline of formulation. Every product begins with a question: what does the skin need, and how can nature and science answer together?
The forest knew. The science confirmed it.
This is the beginning of Kasvi Beauty. A skincare brand rooted in Finnish plant wisdom, shaped by modern cosmetic science, made for women who want to live well in their skin.
Welcome to the forest.